"JUMP" is the group's first release in 2 years and 10 months since their 2nd studio album 'Born Pink' (2022), apart from the video game soundtrack "The Girls" in 2023. The dance-pop anthem was written by Teddy, Diplo, 24, Zikai, Claudia Valentina, Jumpa, Malachiii, and Jesse Bluu and produced by Diplo, 24, Boaz van de Beatz, Zecca, and Ape Drums. it released via YG Entertainment and blends club music, synth-pop, European techno and EDM, a bold departure from the group's usual pop-focused sound and begins with a striking guitar riff that evokes the feel of a Western film, setting a vivid, cinematic tone. During the opening night of the Deadline World Tour at Goyang Stadium on July 5, Blackpink unveiled the song "Jump" and performed the track on stage. It was released on streaming platforms later in the week and has peaked at #1 on the Global Spotify chart for 6 consecutive days, tying their own "Shut down" for the longest-running #1 song by a Kpop Group in history! It also debuted at #1 on the Global Spotify weekly chart with over 44.759N MILLION streams, scoring the biggest streaming Debut this year! 

The song is already a Top 10 hit in Austria, Germany, Lithuania and Switzerland, and is a Top 20 hit in Australia, Ireland, Japan (Oricon Digital Sales), New Zealand and the UK